Media Data
| Print run: | 3,500 copies with an average of 25 readers per copy
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| Languages: | bilingual German/English
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| Pages: | approx. 300 pages, A4 format, paperbound
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| Validity: | The courses included in the catalogue cover a period of three academic semesters.
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| Publication frequency: | once a year in September
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| Submission deadline: | (for ads) June 30, 2009
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| Submission deadline: | (for printing material) June 30, 2009
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| Target groups: | Physicians of all specialisations and disciplines, researchers and teachers at
universities and hospitals as well as decisionmakers in public health, economy and politics
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| Circulation: | 64 % from the German-speaking region, 34 % from other European countries, 2 % from
non-European countries
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| STATUS: | Based on client/reader statistics of March 15, 2009
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| DOWNLOAD: | Information course catalogue advertising
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Information and Prices
All prices are in Euro, plus 5 % ad tax and 20 % V. A. T.
Ads in the course catalogue
4c ads
| | Width x Height | Colour | Price in EUR |
|---|
| Full-page ad | with bleed, 210 x 297 mm | 4C | 2,600.- |
| Full-page ad | without bleed, 173 x 252 mm | 4C | 2,600.- |
| Half-page ad, portrait | 83,5 x 252 mm | 4C | 1,600.- |
| Half-page ad, landscape | 173 x 124 mm | 4C | 1,600.- |
| Third-of-page ad, landscape | 173 x 84 mm | 4C | 1,400.- |
| Quarter-page ad, portrait | 83,5 x 124 mm | 4C | 950.- |
| Quarter-page ad, landscape | 173 x 65 mm | 4C | 950.- |
All formats specified can also be booked as b/w ads; the price of sameformat
black and white ads are 25 % less than the colour ads.
Printing material
For all printing materials: Printer-ready PDF (with crop marks and 3 mm bleed, CMYK or B/W, all fonts embedded)
Please observe the submission deadline for ads and printing material.
We are happy to assist you in the design of your ad and prepare it
for printing; for individual client advice and a detailed offer, please
contact our team at office@goinginternational.org.
Courses with publication guarantee: To ensure the presentation of a great variety of training opportunities,
Going International publishes one selected course per organiser.
Do you wish to have more courses included in the course catalogue? You can ensure the publication of your courses in the
course catalogue.
Basic: Against a contribution to printing costs of EUR 50 per course, we guarantee the publication of your course in the catalogue.
Basic Plus: Guarantees the publication of your event additionally highlighted by the asterix icon. EUR 50 per entry
Premium: Your course/congress is highlighted by the asterix icon and, additionally, by one colour so that it immediately catches the reader's
eye during quick browsing. EUR 210 per entry
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Ad examples
Promotions articles
The ideal support for your ad — with ample space for your
special-focus topic.
Editorial coverage of a specialfocus
theme in a PR article
allows an in-depth, detailed
discussion of the related
issues. PR articles are identified
by the note "Promotion".
They are positioned in line
with your requests.
Formats and prices
| PR text, number of characters | Price in EUR |
|---|
| half-page, 3,100 characters incl. blanks | 1,200.- |
| third-of-page, 2,000 characters incl. blanks | 1,050.- |
| quarter-page, 1,500 characters incl. blanks | 750.- |
| eighth-of-page, 700 characters incl. blanks | 400.- |
On order placement, you will receive detailed guidelines with regard to the length and format of your PR article.
YOUR DATA
Texts have to be provided as Word files with the maximum number
of characters in line with the selected length of your promotional
article; possible both in English and German.
Before printing, you will receive a proof for approval. |
Specials
Especially exclusive and effective advertising options in "medicine & health"
Cover branding:
Your company’s logo and/or brand on the cover of "medicine
and health", 4c matt
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Bookmark:
4c, produced on glossy
paper and attached to the book block
with a textile ribbon, printed on one or
both sides
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Ads on inside front/back cover:
4c, full page with bleed, matt
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Flaps:
4c, matt; only possible in combination
with an ad on the inside front or
back cover
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Inserts:
one sheet (max. A4 format, 20
g single-sheet weight) is inserted into
the course catalogue at any desired
point.
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Sponsoring:
With a brand name or logo
(in b/w), your company is prominently
featured on page 2, highlighting its
sponsorship/contribution to printing
costs.
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Formats and prices
| Cover branding | from EUR 3,900.– |
Boomark, one-sided:
(85 x 160 mm) | EUR 2,900.– |
Bookmark, two-sided:
(individual format, 4c) | EUR 3,900.– |
Inside front/back cover ad:
(4c, A4 format, with bleed) | EUR 3,200.– |
Flap + inside front cover ad:
(Flap format: 80 x 297 mm with bleed, 4c) | EUR 4,100.– |
| Sponsoring: (b/w logo on page 2) | from EUR 400.– |
Insert:
(per 1,000 copies) | EUR 300.– |
Thematic special editions
New: Since the 2008 edition of "medicine & health", all the chapters
of the course catalogue are also published as thematic special editions.
The topics
The topics of these special editions:
Hospital management, information and communication (chapter I), Humanitarian assistance and international co-operation (chapters II and III),
Interdisciplinary courses (chapter IV), Courses for Medical Specialists (chapter V), Public Health (chapter VI),
Research and Evidence-Based Decision-Making (chapter VII).
Formats and prices
for 4c ads on the inside front or back cover
| Full page with bleed: | EUR 1,300.– |
| Full page without bleed: | EUR 1,300.– |
| 1/2 page horizontal: | EUR 800.– |
| 1/2 page vertical: | EUR 800.– |
| 1/3 page horizontal: | EUR 700.– |
| 1/4 page vertical: | EUR 475.– |
| 1/4 page horizontal: | EUR 475.– |
Convenient package price - Rate specials
If you place your ad both in a thematic special edition and in
the complete edition of "medicine & health", you will receive a
special package offer!
| Cover branding: | EUR 2,500.– |
Bookmark, one side:
(85 x 160 mm, 4c) | EUR 1,500.– |
Book mark, two sides:
(individual format, 4c) | EUR 2,500.– |
When cover branding is combined with an ad on the inside front or
back cover, a 15 % discount applies!
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